What’d Ya Say? Learning the Art of Effective Listening
(Published in Smart Business Network, SBN, Sept. 2002)
By Patti Bertschler, MA, LPCC

“If you love to listen, you will gain knowledge, and if you incline your ear, you will become wise”
- Sirach

No matter what our profession--broker, agent, mediator, retailer— a common thread is woven throughout the fabric of our success: the need to become an effective listener.

Have you ever felt irritated by someone who asks you to repeat what you said, when he or she was clearly not listening to you? We are all guilty at times both of distractions while someone is speaking to us AND of planning our reply while the other is still speaking!

Listening is like picking fruit from a tree,” writes Steve Shapiro, author of Listening for Success. “When you interrupt someone, finish their sentence, talk too much or respond too quickly, it’s like stomping on the tree before it’s even had a chance to produce fruit.

Many organizational development presenters, motivational speakers, and those in the field of behavioral health and conflict resolution understand the importance of truly listening.

We assume if someone has two ears or can lip-read or sign that our message is getting across or that we are being understood by the listener. On the contrary: listening is an art involving the ears, eyes, heart, attitude, ego, and spirit. Noted therapist and researcher, Carl Rogers, acknowledges that listening is the greatest tool we have for releasing human potential in others.

So why is it so hard? Many variables contribute to one being a poor listener:

  • Fast-paced life
  • Deadlines to meet (no time to listen to someone go on and on!)
  • Uninterested in what you have to say
  • More interested in what I have to say
  • More interested in the bottom line
  • I’m just plain rude
  • Sounds like psycho-babble
  • No one has taught me how.

The last point I will address, and from this reading on, you have no excuse. Here are four steps that most authors on the topic agree will make for an effective listener:

  1. Attend to the speaker. Put down your pen, turn off the cell phone/beeper,
    make good eye contact, lean in a bit to show interest now and then. Don’t interrupt.
  2. Reflect meaning or feeling. After the speaker is finished, say something like,
    “I hear how upsetting this must be for you,” or “I see how strongly you feel about this matter.”
  3. Seek clarification. Ask if there are other concerns or issues the speaker has
    not yet mentioned OR ask about any part of the message about which you may be confused.
  4. Respond. Now it’s your turn to speak. Too often, we rush to reply and
    completely skip Parts 2 and 3.

The next time you are in a conflict with someone, or a buyer/seller is making a point, try this approach and see what a positive difference it can make. Effective listening will personalize the way we do business. Effective listening will make us all better people, more influential with others, and perhaps even a bit wiser.

Patti Bertschler is a licensed counselor and trained mediator in her Independence-based practice, Northcoast Conflict Solutions.

 

 

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